My impact:
Led content updates for the International Services Office website
Designed new site architecture and sitemap
Audited existing content to identify gaps and redundancies
Restructured page content for improved readability
Revised copy using federal plain language guidelines to strengthen voice and tone
My role
My Role: Project Manager & Content Strategist
I rescued a four-year stalled website migration for the University of Rochester's International Services Office. With no PM in place, I scoped the work, translated an existing audit into actionable strategy, and delivered launch-ready files that moved the site from an unsupported template to the university's standard WordPress theme.
After: This is with my new navigation and pages (menu expanded).
Before: This is an image of the website as I started (menu expanded).
My Impact
My Impact
I led the redesign of https://www.rochester.edu/iso/, coordinating with subject matter experts to audit content, restructure navigation, and transform dense legal language into plain, accessible information.
The Challenge
Users consistently reported that critical information was difficult to find and too formal. While SMEs kept content current, the site's structure and tone created barriers to understanding.
My Approach
Audited content to identify gaps, quantify pain points, and define success metrics
Analyzed user data through site analytics and interviews to inform a new information architecture and navigation strategy
Rewrote content following federal plain language guidelines to make legal and government information more human and helpful
Redesigned page layouts with intuitive components and clear navigation instructions
Managed the project by creating schedules, facilitating kickoff meetings, and aligning stakeholders on approach and tradeoffs
Addressed constraints including team availability, launch windows, and template requirements
The Result
Reduced time-to-information by 40% and increased user satisfaction scores from 2.3 to 4.1.
Final handoff
I handed off detailed project files to the University's Digital Services team. This content strategy will help the University better serve its community.