When I was a kid, I wanted to design magazines. I made miniature versions for my dolls and matching bigger ones for myself, obsessing over tables of contents and layouts long before I knew design could be a career.

That early fascination with how information is organized and presented never left me. After spending time as a corporate marketing designer, I found my way into content design. That winding path shapes how I work today: I care deeply about user experience while keeping business goals in focus.

That combination of creative instinct and business context is probably why analytical thinking feels so natural to me in this work. I'm constantly looking for the underlying pattern, the structural problem, the data signal that tells me where the real issue is. Writing is almost the last step for me. The thinking that happens before the writing is where I spend most of my time.

When I'm not working, I live in a cozy forest in the Pacific Northwest with my daughters. I love traveling, but I'm just as happy staying home and listening to the rain.