Making critical immigration information accessible when students' status depends on it

International students were missing visa deadlines because they couldn't find information on the International Services Office website. I rescued a 4-year stalled project by managing and  redesigning the site's information architecture from task-oriented to audience-oriented navigation and translating dense legal requirements into plain language. The redesign reduced time-to-information by 50% and increased user satisfaction scores from 2 to 4.

Skills: Information Architecture, Content Strategy, Plain Language, Project Management, Stakeholder Alignment

Teaching millions of first-time VR users how to navigate spatial computing

I led UX writing and content strategy for Meta Quest's onboarding tutorial. It's the first experience every headset user sees. When the Navigator launched as the biggest interface update in 5 years, I created the voice, tone, and instructional copy that taught spatial interaction fundamentals to millioins of users worldwide. The tutorial scaled to 24 languages with full voice-over, reaching 100% of 10+ million Quest headset owners.

Skills: UX Writing, Content Strategy, Voice & Tone, Localization, Cross-functional Leadership

Rethinking what it means to welcome someone into a new technology 

We were losing 40% of new Quest users within their first month. I joined the Lifecycle Marketing team to design a seven-email, multi-channel onboarding program into a structured confidence-building curriculum, shifting the strategy from content promotion to stage-based user education. Engagement metrics outperformed benchmarks, and the program established the measurement framework and messaging guardrails that now guide their onboarding at scale.

Skills:Content Strategy, UX Writing, Lifecycle Messaging, Experimentation, Cross-functional Leadership, Localization