Research led to a voice that felt like a knowledgeable friend sharing a favorite experience: empowering, conversational and direct, with Meta's signature big-hearted nerd energy.

The tone shifted based on context: celebratory when users succeeded, instructive during learning moments and encouraging throughout to balance excitement with clarity.

• 95% completion rate (up from 87%)—the primary success metric

• 70% faster to complete (2.5 minutes vs. 8 minutes) by consolidating three tutorials into one

• Instructional patterns adopted across multiple feature teams

1 - Project kickoff & discovery

• Worked with the team to define what we wanted the tutorial to accomplish, what users must learn and why.

• Brought together stakeholders from PM, Engineering, UX and Art to get everyone on the same page from the start.

• Dug into who our users were, what frustrated them and what made VR different from anything they'd used before.

• Looked at what other companies were doing with VR tutorials to see what worked and where we could improve for our users.

2 - User journey mapping & ideation

• Mapped out the entire experience step by step, thinking through what users would see and do at each moment.

• Chose to focus on hand-tracking (vs. using controllers) because  our research showed it was the trickiest thing for people to learn. We ensured controller options and instructions were always available as a backup.

• Shared early ideas with and brainstormed with team in Figma to get their input and make sure we were headed in the right direction.

3 - Content authoring

• Wrote the instructional text, voiceover scripts and UI copy, keeping everything as clear and simple as possible.

• Made sure everything followed Meta's guidelines for content, accessibility and translation.

• With research, found the right voice and tone.

• Determined out where people might get stuck and added contextual help in those places.

4 - Usability testing & iteration  

• Teamed up with UX Research to prepare content questions and watch real users go through the tutorial and hear what worked and what didn't.

• Rewrote content based on UXR findings, fixing anything that confused users.

• Double-checked that the tutorial was accessible for everyone and would translate well across languages.

• Worked with Legal and Policy to make sure we weren't missing anything on compliance or privacy.

5 - Coordinate sound design & localization 

• Coordinated with Sound Design and Localization when the script was ready for voice recordings and translations.

• Limited tooltips to three lines in English so there wasn't a chance of getting cut off when translated into longer languages.

• Managed the handoff to Engineering of all the tested files: 6 languages with voiceovers and 25 languages total.

• Adapted quickly when leadership changed direction, rewriting, re-recording and re-translating as business priorities shifted and user testing feedback and internal testing became available.

• Tested using AI voice but choose to continue with human voice recordings since AI voices still weren't quite quality enough (as of Spring 2026).

6 - Final review & submission

• Walked stakeholders through the final tutorial and got their sign-off.

7 - Launch & post-launch

• Kept an eye on how users were responding after launch, tracking what resonated and what needed changing.