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I'm a UX designer and strategist specializing in making complex technology accessible, intuitive, and enjoyable to use. At Meta, I lead onboarding and education for the Quest headset, designing experiences that guide users from first interaction to confident adoption.
Featured work
Case study:
University of Rochester
ISO Website
I rescued a 4-year stalled website redesign project for 4,000+ international students, scholars and families who couldn't find critical visa information. By redesigning the information architecture and rewriting the entire site in plain language, I reduced time-to-information by 50% and doubled user satisfaction scores.
Case study:
Meta Quest Onboarding Tutorial
I created the UX writing and voice strategy for Meta Quest headset's onboarding tutorial. When the new user interface launched as the biggest interface update in 5 years, my content strategy taught spatial computing fundamentals to over 10 million users and scaled to 24 languages.
My skill stack
User research
To better understand who will be using the product and what they need, conduct or support user research studies using Userzoom or other tools. Follow up with synthesis and practical application within the product.
Content hierarchy
Establishing the why, where, and what of information should be shown to best serve users. The focus is applying core content design principles like readability, clarity, and empathy.
UX writing
Crafting the words that show up on UI of apps and websites like CTAs, error messages, onboarding flows, menu labels, form fields, metadata, etc. May also include meeting with key stakeholders like engineers, project managers, product designers, experts, legal, privacy, and more to identify key messaging, goals, and tech constraints.
Content modeling
Mapping out how different types of content feature throughout a product and how they interact with each other. Some artifacts may include user flows and user journey maps. Tools often used are Figma and Sketch.
Design systems &
style guides
Maintaining, documenting, and educating about content and UI-related decisions for consistency and ease of process. Some artifacts may include brand style guides and Word doc or Google content templates for “sources of truth”.
Content strategy
Weaving high-quality content design into the design process to meet user needs and reach business goals.
Google Sites
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