Basic case study answers these questions:

1. The Project

   • What was the problem and what was the goal?

   • Who were the main stakeholders?

   • What was your role?

   • What constraints were you working with?

   • What was your timeline?

2. Your UX process:

   • How did you make decisions based on user research?

   • How did you collaborate with other teams, designers, and PMs to learn as much as possible about user needs?

3. Your creative process:

   • How did you iterate on copy"?

   • Why did you choose the words you did?

   • What were other explorations that didn’t succeed?

   • How did you make final decisions on copy?

4. The final product and result:

   • You don’t need to share confidential information, but we need to know how you measured success. Did you use analytics, testimonials, reviews?

   • How long did it take?

   • What were the main lessons learned?

   Don’t feel like you need to create long-winded copy for a case study. Make it easy to read and scan, using subheads and bullet points.